URGENT • MEME DEPARTMENT
SELL ME
THIS BRICK.
$BRICK
Anyone can post a meme. The challenge is making people believe in it. Build the story, make the pitch, and give the trenches something worth backing.
THE LORE
WHY HOLD THE BRICK?
The brick is the joke, the symbol, and the community. Holding $BRICK means being part of the meme and the story the trenches build around it — no promises, just the brick.
THE SELLING GUIDE — VOL. 1
HOW TO SELL $BRICK
STEP 01
ENTER THE TRENCHES
Find out what the trenches are talking about and understand what makes $BRICK stand out.
STEP 02
GIVE THEM SOMETHING TO BELIEVE IN
The trenchers need something to believe in. Give them a simple story and a meme they can rally behind.
STEP 03
SELL THE BRICK
Make the pitch memorable. Keep it about the joke, the community, and the brick — never promises of profit.
THE TEST
CAN YOU MAKE
THE TRENCHES BELIEVE?
“One meme. One pitch. Make the trenches believe.”